As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of ‘do it yourself.’

Marshall McLuhan


The Quote in Other Words

As technology progresses, it repeatedly alters the nature of every circumstance. The era of automation will become the era of self-sufficiency.


Explanation of the Quote

This quote highlights the transformative power of technology and its impact on our lives. As technology advances, it changes the way we interact with the world around us, often reversing the characteristics of every situation. This means that what was once considered impossible or difficult becomes easy and accessible, while what was once simple or straightforward becomes complex and challenging.

The age of automation is a prime example of this phenomenon. With the rise of machines and artificial intelligence, many tasks that were once performed by humans are now being automated. This has led to a shift towards a ‘do it yourself’ culture, where individuals are expected to take on more responsibility for their own lives and livelihoods.

While this shift towards automation and self-reliance can be empowering, it also raises important questions about the role of technology in our lives. As we become more reliant on machines and algorithms, we must also consider the potential consequences of this dependence, and work to ensure that technology is used in a way that benefits society as a whole.