Form follows profit is the aesthetic principle of our times.

Richard Rogers


The Quote in Other Words

The aesthetic principle of our era is that profit dictates form.


Explanation of the Quote

The quote “Form follows profit is the aesthetic principle of our times” suggests that in today’s society, the design and appearance of objects are primarily driven by the desire for profit. This means that the aesthetic value of an object is determined by its ability to generate revenue, rather than its artistic or functional qualities.

This principle has led to a culture of consumerism, where the pursuit of profit has become the driving force behind the creation of products. As a result, many objects are designed to be disposable, with little consideration given to their longevity or environmental impact.

However, this quote also highlights the need for a shift in our priorities. Instead of prioritizing profit over all else, we should strive to create objects that are both aesthetically pleasing and sustainable. By doing so, we can create a more equitable and environmentally conscious society, where the pursuit of profit is balanced with the pursuit of social and environmental responsibility.