Innovation is this amazing intersection between someone’s imagination and the reality in which they live. The problem is, many companies don’t have great imagination, but their view of reality tells them that it’s impossible to do what they imagine.

Ron Johnson


The Quote in Other Words

Innovation occurs when an individual’s imagination meets the constraints of their environment. Unfortunately, some companies lack imagination, and their perception of reality prevents them from pursuing their imaginative ideas.


Explanation of the Quote

This quote highlights the importance of imagination and reality in driving innovation. It suggests that innovation occurs when someone’s imagination intersects with the reality in which they live. However, the quote also acknowledges that many companies struggle with innovation because they lack imagination or believe that their ideas are impossible to implement.

To overcome this challenge, companies need to foster a culture of creativity and encourage their employees to think outside the box. They should also be willing to take risks and experiment with new ideas, even if they seem unconventional or unfeasible at first. By embracing innovation and challenging the status quo, companies can stay ahead of the curve and remain competitive in today’s rapidly changing business landscape.

Ultimately, the quote reminds us that innovation is not just about coming up with new ideas, but also about having the courage and vision to turn those ideas into reality. By combining imagination with a realistic understanding of what is possible, we can create a better future for ourselves and for the world around us.