Jef I. Richards
The Quote in Other Words
Art without a plan is referred to as creative, while advertising is creative with a strategy.
Explanation of the Quote
This quote highlights the importance of strategy in creative endeavors. While art may be beautiful and thought-provoking, it often lacks a clear purpose or goal. On the other hand, advertising is creative with a specific strategy in mind – to sell a product or service. The combination of creativity and strategy is what sets advertising apart from art. A successful advertising campaign requires a deep understanding of the target audience, the product or service being sold, and the desired outcome. Creativity is then used to develop a message that resonates with the audience and achieves the desired result. Without strategy, creativity can be aimless and ineffective. This quote reminds us that creativity and strategy are not mutually exclusive, but rather work together to achieve success in advertising and other creative endeavors.